Privacy Policy

1. Scope of This Privacy Policy

This Privacy Policy applies to:

• Visitors to sitewon.com
• Individuals who create or use a SiteWon account
• Customers who subscribe to SiteWon
• Authorized users invited to a customer's SiteWon account
• Information collected through the SiteWon WordPress plugin
• Information collected through the SiteWon application, website, communications, and related services

This Privacy Policy does not govern websites operated by SiteWon customers or the privacy practices of third parties whose services may be accessed through or integrated with SiteWon.

2. Information We Collect

We collect information necessary to provide, secure, maintain, and improve the Service.

2.1 Account Information

When you create or maintain a SiteWon account, we may collect:

• Name
• Company or organization name
• Email address
• Telephone number
• Billing address
• Country or region
• Account credentials and authentication information
• Account preferences
• Subscription information
• Information provided when communicating with our support team

2.2 Subscription and Billing Information

When you subscribe to SiteWon, we collect information necessary to administer your subscription, such as:

• Subscription plan
• Billing frequency
• Subscription status
• Transaction information
• Billing address
• Payment status
• Relevant payment-related identifiers

Payment card information is processed by our third-party payment processor, Stripe. SiteWon does not directly store your full credit card number or payment card security code.

2.3 Connected Website Information

When you connect a WordPress website to SiteWon, the SiteWon plugin and platform may collect technical and operational information necessary to provide the Service.

Depending on the SiteWon features and subscription you use, this may include:

• Website URL
• WordPress version
• Installed plugins
• Plugin versions
• Available plugin updates
• Installed themes
• Theme versions
• Available theme updates
• Website health information
• Security information and security scores
• SSL certificate information
• Domain information
• Domain expiration information
• Website uptime and availability information
• Website performance information
• Desktop and mobile performance metrics
• Broken link information
• Accessibility scan results
• Analytics implementation information
• Cookie and consent information
• Form testing results
• Competitor analysis information
• Website connection status
• Synchronization information
• Scan results and scan history
• Notification preferences
• Technical error and diagnostic information necessary to operate the Service

The specific information collected depends on the features enabled on the account and the SiteWon services being used.

2.4 Usage and Technical Information

When you use SiteWon, we may automatically collect certain technical information, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Approximate geographic location derived from IP address
• Pages and features accessed
• Date and time of access
• Referring website
• Application activity
• Diagnostic information
• Log information
• Other technical information necessary for security, troubleshooting, and service improvement

2.5 Communications

If you contact SiteWon, we may collect information contained in your communications, including support requests, feedback, feature requests, and other correspondence.

3. Information SiteWon Does Not Normally Access

SiteWon is designed to monitor and manage the operational characteristics of connected websites without requiring access to the website's private content or sensitive customer information.

As part of its normal website monitoring and management functions, SiteWon does not intentionally access or store:

• Website page and post content
• WordPress administrator passwords
• Customer database contents
• WordPress user passwords
• WooCommerce customer records
• WooCommerce order information
• Contact form submissions
• Email content
• Website visitor personal information
• Media library content
• General files stored on your hosting account, except where access to specific technical files or information is necessary for an enabled SiteWon feature and is expressly described as part of that feature

SiteWon may process limited technical information necessary to perform specific monitoring, scanning, testing, or management functions.

4. How We Use Information

We may use information we collect to:

• Create and administer customer accounts
• Provide, operate, and maintain the SiteWon Service
• Connect and monitor WordPress websites
• Monitor website health, uptime, performance, security, and technical status
• Provide website management functionality
• Perform enabled website scans and audits
• Detect technical issues and configuration problems
• Provide notifications and alerts
• Process subscriptions and payments
• Provide customer support
• Communicate with customers about their accounts and the Service
• Send service-related communications
• Send marketing communications where permitted and subject to your preferences
• Analyze Service usage and improve SiteWon
• Develop new features and services
• Detect, prevent, and investigate fraud, abuse, security incidents, and unauthorized access
• Maintain the security and integrity of our infrastructure
• Comply with legal obligations
• Enforce our Terms and Conditions and other applicable agreements

5. Legal Bases for Processing

Where applicable law requires a legal basis for processing personal information, SiteWon may rely on one or more of the following legal bases:

Performance of a Contract

We may process information when necessary to provide the Service you have requested, administer your account, process subscriptions, or fulfill our contractual obligations.

Legitimate Interests

We may process information where necessary for legitimate business interests, including maintaining security, preventing fraud, improving our Service, analyzing usage, and communicating with customers.

Consent

We may rely on your consent where required, including for certain analytics, marketing, or non-essential cookies.

You may withdraw consent where applicable, although withdrawal does not affect processing that occurred before withdrawal.

Legal Obligations

We may process information where necessary to comply with applicable laws, regulations, legal proceedings, governmental requests, or other legal obligations.

6. Cookies and Tracking Technologies

Sitewon.com may use cookies and similar technologies.

These may include:

Essential Cookies

These cookies are necessary for basic website and application functionality, authentication, security, and other essential functions.

Analytics Cookies

We may use analytics technologies, including Google Analytics, to understand how visitors interact with our website and improve our content, performance, and user experience.

Marketing Cookies

We may use marketing or advertising technologies to understand campaign effectiveness and provide relevant marketing experiences where permitted by applicable law.

Depending on your location and applicable legal requirements, we may request consent before placing non-essential cookies.

You can control cookies through your browser settings and, where available, SiteWon's cookie consent controls.

7. Third-Party Service Providers

SiteWon uses selected third-party providers to operate and support the Service.

These providers may process information on our behalf and are generally permitted to process information only for the purposes for which we engage them and subject to appropriate contractual or technical safeguards.

Our providers may include:

Stripe

Stripe processes subscription and payment information on our behalf. SiteWon does not directly store complete payment card information.

Amazon Web Services (AWS)

SiteWon uses AWS infrastructure to host and operate portions of the Service. SiteWon infrastructure is hosted in the United States, including the U.S. Northeast region.

Resend

Resend is used to deliver transactional and service-related email communications.

Google Analytics

Google Analytics may be used to understand website traffic, visitor behavior, and usage patterns.

Google Tag Manager

Google Tag Manager may be used to manage website tags and tracking technologies.

Third-party providers may change over time as SiteWon develops its Service. We may engage additional service providers where reasonably necessary to operate, secure, or improve SiteWon.

8. Information Sharing and Disclosure

SiteWon does not sell customer personal information.

We may disclose information in the following circumstances:

Service Providers

We may share information with trusted service providers that assist us with hosting, payments, email delivery, analytics, security, customer support, infrastructure, and other business operations.

Legal Requirements

We may disclose information where reasonably necessary to:

• Comply with applicable law
• Respond to lawful requests from government authorities
• Respond to subpoenas, court orders, or legal processes
• Protect our legal rights
• Investigate fraud or abuse
• Protect the safety, security, and integrity of SiteWon, our users, or others

Business Transactions

If SiteWon is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar corporate transaction, information may be transferred as part of that transaction, subject to applicable legal requirements.

With Your Direction

We may share information when you specifically request or authorize us to do so.

9. Competitor Analysis

Certain SiteWon features may provide information about other websites for competitive analysis and benchmarking.

Where SiteWon provides competitor analysis, information is generally obtained from publicly available website information, publicly accessible technical information, or other lawful sources.

SiteWon does not represent that information obtained about third-party websites is complete, accurate, or continuously available.

10. Data Security

SiteWon uses reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, disclosure, alteration, destruction, or loss.

Security measures may include:

• Secure authentication
• API token-based website connections
• Encryption of data in transit
• Appropriate access controls
• Infrastructure security measures
• Monitoring and logging
• Security updates
• Other safeguards appropriate to the nature of the information processed

However, no Internet transmission, storage system, or electronic service can be guaranteed to be completely secure. Accordingly, SiteWon cannot guarantee absolute security.

11. International Data Transfers

SiteWon serves customers globally and may process information in the United States and other jurisdictions where SiteWon or its service providers operate.

If you access SiteWon from outside the United States, your information may therefore be transferred to and processed in a country that may have different data protection laws from your country of residence.

Where required by applicable law, SiteWon will implement appropriate safeguards for international data transfers.

12. Data Retention

We retain personal information for as long as reasonably necessary to provide the Service, fulfill contractual and legal obligations, resolve disputes, maintain business records, and protect our legitimate interests.

If you cancel your SiteWon account, we intend to delete the account and associated customer data within approximately 30 days, subject to:

• Legal or regulatory retention requirements
• Security and fraud-prevention requirements
• Backup systems that may retain information for a limited period
• Information that must be retained to establish, exercise, or defend legal claims

13. Your Privacy Rights

Depending on your location and applicable law, you may have rights concerning your personal information.

These may include the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Request portability or export of your information
• Object to certain processing
• Restrict certain processing
• Withdraw consent where processing is based on consent
• Opt out of marketing communications
• Lodge a complaint with an applicable data protection authority

To exercise a privacy right, contact us at support@sitewon.com.

We may need to verify your identity before fulfilling certain requests.

14. Marketing Communications

We may send service-related communications that are necessary to administer your account or provide the Service.

We may also send promotional or marketing communications where permitted by applicable law.

You may opt out of promotional emails by using the unsubscribe mechanism provided in the communication or by contacting us.

Opting out of marketing communications will not prevent us from sending important transactional or service-related messages.

15. California Privacy Rights

If you are a California resident, applicable California privacy laws may provide you with additional rights regarding your personal information.

Depending on the circumstances, these may include rights to:

• Know what categories of personal information we collect
• Request access to personal information
• Request deletion
• Request correction
• Obtain information about disclosures
• Opt out of certain forms of data sharing where applicable
• Not receive discriminatory treatment for exercising applicable privacy rights

SiteWon does not sell personal information in the traditional sense of exchanging personal information for monetary consideration.

To submit a California privacy request, contact support@sitewon.com.

16. European Economic Area and UK Privacy Rights

If you are located in the European Economic Area or United Kingdom, applicable data protection laws may provide additional rights, including:

• Access
• Rectification
• Erasure
• Restriction of processing
• Data portability
• Objection to processing
• Withdrawal of consent
• The right to lodge a complaint with a supervisory authority

Where applicable, you may contact the relevant data protection authority in your country.

17. Children's Privacy

SiteWon is not designed or marketed specifically for children.

We do not knowingly collect personal information from children in circumstances where applicable law prohibits such collection.

If you believe a child has provided personal information to SiteWon in violation of applicable law, please contact us at support@sitewon.com so that we can investigate and take appropriate action.

18. Account and Website Owner Responsibilities

SiteWon customers are responsible for ensuring that they have appropriate authorization to connect and monitor websites through the Service.

If you invite additional users to your SiteWon account, you are responsible for ensuring that those users are authorized to access the account and that their use of the Service complies with applicable law and SiteWon's Terms and Conditions.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Service, technology, legal requirements, or business practices.

When we make material changes, we may provide notice through the SiteWon website, application, email, or other appropriate means.

The updated Privacy Policy will include a revised "Last Updated" date.

Your continued use of the Service after an updated Privacy Policy becomes effective constitutes acknowledgment of the updated policy, subject to any rights you may have under applicable law.

20. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:

SiteWon LLC
United States
Email: support@sitewon.com
Registered Business Address: 415 W York St, Norfolk, VA 23510